Shoppers Swear By a $5 Concealer That 'Rivals Luxury Brands' & 'Actually Smooths' Crow’s Feet

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

If you’ve ever spent $40 on a tiny tube of concealer only to watch it crease by lunch, you’re exactly who shoppers have in mind when they rave about e.l.f.’s Soft Glam Satin Concealer — a $5 tube they say “rivals luxury brands” and “actually smoothed the skin, instead of highlighting natural creases, crinkles, and crow’s feet.”

One reviewer...