Ross is stocking up on brands like Gucci and Hoka — and it's luring shoppers on the hunt for a deal

Ross has been seeking out more brand names for its stores, CEO Jim Conroy said.

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• Purses, watches, and other goods from high-end brands are showing up at off-price retailer Ross.
• The products span brands from Gucci to shoe maker Hoka.
• Ross has been beefing up its selection of better brands, its CEO said on a recent earnings call.

Gucci bags and Hoka running shoes are increasingly appearing in an unlikely place: Ross Dress for Less stores.