For the Sober-Curious, America’s Zero-Proof Bars Deliver

The sober-curious lifestyle has moved beyond a January reset into a more sustained shift in how Americans approach drinking. According to a national survey from Circana, nearly half of U.S. adults say they plan to drink less alcohol going forward. At the same time, participation in Dry January continues to grow year over year, suggesting that cutting back is becoming the norm rather than the exception.

Joshua James, owner of San Francisco’s Ocean Beach Café and a former bartender and beer brewer...