Ram, Kaulig Racing team up with Dana White for unique NASCAR reality series to chose Truck Series driver

As Ram charges back into the NASCAR Craftsman Truck Series this year with the Kaulig Racing team, they’re filling one of their five trucks in a first-of-its-kind way.

And they’re getting help from UFC CEO Dana White to do so.

In partnership with Thrill Sports Productions, Ram is launching "Race For The Seat," a new reality competition series featuring 15 aspiring drivers to win the chance of a lifetime: earning a spot in the Ram 1500 race trucks on the Kaulig Racing team for the 2026 season.