La Liga hydrates with 43-country Oshee sponsorship renewal

January 9 – Spain’s LaLiga is continuing to push its footprint beyond its borders, renewing and expanding its partnership with Polish sports drink brand Oshee with the new agreement stretching across 43 European markets.

Under the renewed partnership, LaLiga and Oshee will continue with co-branded marketing campaigns and fan engagement initiatives, including limited-edition Oshee cans featuring some of the league’s biggest stars.

The player lineup reflects LaLiga’s blend of global...