Inside the Booming World of Wellness Clubs, Where Men Unplug, Reset, and Build Community

There’s been a seismic shift in men’s locker rooms. The familiar musk of sweat has been replaced by eucalyptus and juniper. Men in robes sip adaptogenic lattes and trade cold-plunge tips before heading to a breathwork class, then suiting up for another high-stress day. This is a common scene at wellness clubs in major U.S. cities, where men have embraced recovery alongside social connection as crucial parts of their fitness rituals.

Equal parts gym, spa, and social hangout, joining one of...