TikTok-style vertical videos are coming to Disney+
From TikTok and YouTube to Facebook and even ESPN, vertical videos are everywhere, and the now addictively scrollable format is headed for Disney+, too.
Disney executives rolled out the plan at a company-sponsored advertising event at CES this week, noting that it will “evolve the experience over time” and “explore its use in a variety of ways across categories, and content types, for a personalized and dynamic feed.”
In terms of what kind of videos Disney+ might present in a vertical format...