I'm the CMO at Cluely. Here are 3 things that work in a cold reach-out — and what definitely doesn't.

Daniel Min is the chief marketing officer at Cluely.

Daniel Min

• Daniel Min says that generic cold outreach that doesn't showcase your skills will often fail.
• The CMO at Cluely says there are 3 things to include in outreach if you want to be successful.
• He also suggests providing links to previous work so the person can verify your skills.

This as-told-to essay is based on a conversation with Daniel Min, the chief marketing officer at viral AI "cheating" startup Cluely.