Lidl to drop broadcast TV ads in France

The move comes half a year following a costly court loss, when a French appeals court judged the supermarket chain's advertisements were deceptive. "We won’t invest in linear TV as long as the regulatory risks are too high, as they are today,” said Jassine Ouali, chief customer officer at Lidl France, in an interview with the trade magazine Strategies. Linear television refers to traditional broadcast TV channels that adhere to a schedule compared to streaming platforms like Netflix, where viewers watch content on demand.