Caterpillar Keynote at CES: We Build the Invisible Layer of the Tech Stack

Caterpillar CEO Joe Creed understands the puzzled look on the faces of CES attendees as they wander past the company’s West Hall booth.

Caterpillar CEO Joe Creed. Photo by John Staley.

What’s Caterpillar doing at a consumer electronics show?

“It’s a fair question,” Creed acknowledged at the start of his CES keynote. Creed then calmly explained that “every digital experience, every app that you use, every AI model that you’re running, every connected device in this room, ultimately runs on physical infrastructure.