Ford is revving up its self-driving ambitions and making key tech in-house

Doug Field, Ford's chief of EVs, is leading the charging behind the legacy automaker's push to develop self-driving capabilities in-house.

Darron Cummings/AP

• Ford announced plans to deploy eyes-off driving software on public roads by 2028.
• The company said building the tech in-house is 30% cheaper than seeking outside suppliers.
• Leading EV companies in the US have taken a similar in-house approach to developing self-driving tech.

Ford said it's developing autonomous capabilities...