De Beers bets on India’s rich to boost natural diamond demand

The unit of Anglo American Plc is opening its fifth and largest global ‘Forevermark’ store in Mumbai this week and plans to reach 25 outlets nationwide by the end of 2026, Chief Executive Officer Al Cook said in an interview. Demand in India has grown in “double-digits” annually over the last four years and it “should continue” into 2026, he said.