Washington loses QB Demond Williams: The stunning reversal, the NIL game and what’s next for the Huskies

LAS VEGAS — Leaders from across college sports gathered in Las Vegas early last month to examine the industry’s hottest off-the-field topics. Hosted by the Sports Business Journal, the two-day event began with a panel discussion on NIL (name, image and likeness) and innovative strategies for maximizing the opportunities needed for talent acquisition and retention.

The featured speakers: Washington athletic director Pat Chun and tailback Jonah Coleman. For roughly 15 minutes, they outlined Coleman’s approach to managing his brand...