Why A.I. Creates the Illusion of Courage—and the Risk of Reputational Ruin

In Shakespeare’s Othello, published in 1604, the villain Iago delivers a stark reminder about what people must always truly own: “Good name in man and woman … is the immediate jewel of their souls.” And when that “good name” is filched (or taken), he adds, it “makes me poor indeed.” Four hundred years later, the value of a good name hasn’t changed. Reputation remains one of the most valuable and fragile assets any person or institution, large or small, can possess. Deloitte Australia learned this the hard way.