Gap x Loewe, Hermès x Adidas: Experts spill their dream collabs for 2026

Fashion collaborations are nothing new, but 2025 felt like a year particularly stuffed with branding matchups.

There’s a reason why this might be happening. “Online platforms have become crowded, [there are] rapidly accelerating trend cycles, [and] it’s become more challenging than ever for brands to stand out,” Cassandra Napoli, a head culture forecaster at WGSN, says. Collaborations continue to be a unique and important tool for marketing and maintaining cultural relevance. The best lead to attention-grabbing virality...