Google to allow limited ads for prediction markets starting January 2026

Google has shared that it’s changing its ad policies. Starting January 21, 2026, some prediction markets will be allowed to advertise in the US.

The update is limited to federally regulated organizations, and advertisers will also need to go through a new certification process before they can run these ads.

Google to permit ads for prediction markets

Under the updated policy, Google will allow advertising for “Prediction Markets,” which it defines as “platforms that facilitate...