This startup helps enterprising resellers prevent nearly a million pounds of returns from ending up in landfills

Americans are likely to have spent a record $1 trillion-plus this holiday shopping season alone, and about $5.5 trillion in retail sales in all of 2025, according to estimates by the National Retail Federation. That includes many unhappy returns for retailers: And when it comes back to them, a lot of the $850 billion in returned merchandise is often cheaper to discard than to inspect, sort, and resell—adding millions of tons to landfills every year.

“This is a massive ecological problem...