2026 is set to be a pivotal year for Apple — one that could shape CEO Tim Cook's legacy

Tim Cook is the CEO of Apple.

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• Tim Cook's 15-year tenure as Apple CEO has been marked by political balancing acts and swings in innovation.
• In 2026, he's grappling with trade policy changes and pressure to keep Apple's competitive edge.
• Tech analysts and insiders say his last chapter could be shaped by succession planning and AI.

Tim Cook has built a reputation as a steady stalwart of Apple during his nearly 15-year tenure as CEO.