Liverpool go Old School with South Africa retail operation 

January 7 – Liverpool FC’s latest retail move in South Africa is another brick in the club’s building of a global network of themed stores.

The club has entered a five-year retail partnership with Old School, one of South Africa’s best-known supporter and leisurewear brands. The deal will see Old School deliver the official LFC retail experience both online and in physical locations, starting with ecommerce and multiple shop-in-shops in the first year.

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