Milan Cortina 2026 Olympic Winter Games Sell Out Ad Inventory at NBCUniversal

With one month left before the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has sold out its ad inventory for the event, setting a new linear and digital revenue record with over 100 new advertisers.

Over 85% of the company’s brand partners are investing in Milan Cortina digitally and advertiser adoption of Peacock’s ad innovations has grown 31% from its presentation of the 2024 Paris Olympics. Additionally, nearly 60 advertisers have invested in unique marketing elements, up 174% from the Beijing Olympics in 2022.