Car Deal Season Is Still Alive—These Brands Are Still Running “Year-End” Incentives

January car deals are the quiet second act of the holiday sales circus. The TV ads fade. The showroom crowds thin out. But the incentive pages keep ticking, and that’s where you get leverage.

Treat every “ends soon” line like a tool, not a trap. You’re shopping numbers, not vibes.

Where January car deals still hide

Subaru’s incentives page shows programs that run through January 2, 2026, and it also lists certified pre-owned finance promos that require delivery by February 2, 2026.