Peacock to Expand Dolby Vision and Atmos Features Across Live Sports Programming

Peacock will become the first streamer to use Dolby Laboratories’ suite of advanced picture and sound technology across its portfolio of movies, original series and live sports and events.

“Peacock is raising the bar for what streaming entertainment can be with Dolby,” John Couling, Dolby Laboratories’ entertainment senior vice president, said in a statement. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart.