“It only has to make sense to me”: The 365 buttons meme, explained

A generation of people online just realized it’s possible to have a thought and keep it to themselves.

Enter “365 buttons,” the cryptic New Year’s resolution that’s now become a meme about time, boundaries, and refusing to over-explain yourself online.

What is “365 buttons"?

The original idea appeared to be using one button (as in the fastener used on clothing) to meditate on the passage of time each day of the year, a trend that popped up on TikTok in late 2025.