New brand balances heritage and modernity for Korontini olive oil

All Purpose Studio and James Rogers have designed a striking new brand and packaging for Korontini olive oil.

The extra virgin olive oil (EVOO) has been made by the same family on Crete for five generations, and has been sold by Georgia Spanos’ dad for the past 40 years.
Now Spanos, a London-based food writer, has taken over the business, and she’s on a mission to bring its unique flavour to a bigger audience.

“It wasn’t getting the recognition it should, so I wanted to bring it into a more modern context ...