Bridging the Gap Between Acquisition and Outcome with Parse.ly Journeys

One consistent content publishing challenge is connecting the dots between how readers find your content, how they engage with it, and how that engagement leads to a conversion event like a subscription or purchase. The data is often fragmented in multiple systems without a clear visualization of how users move from discovery through conversion.

Tools like Adobe Analytics and Google Analytics can help with this understanding, but they require setup time and a level of expertise in understanding...