India market research industry up 10.9% in FY25: MRSI

India's market research sector achieved Rs 29,008 crore in FY2025. It is set for continued growth around 10% in FY2026. International demand for integrated insights and AI are key drivers. Domestic growth benefits from digital maturity and hyperlocal needs. Analytics leads the market, with strong international client demand. The industry is maturing, focusing on value and advanced capabilities.