PSG agree sleeve patch sponsorship with Dubai’s Beyond Developments

January 4 – French giants, Paris Saint-Germain, have announced a multi-year global sponsorship with Beyond Developments, a Dubai-based real estate company. Under the agreement, Beyond becomes PSG’s Premium Sleeve Partner through 2029, with its logo making its debut in the Parisian derby against Paris FC.

Since its Qatari ownership began in 2011, PSG has seen its brand across the MENA region explode, while positioning itself not just as a football club but as a global lifestyle brand.