Southwest Airlines CEO Bob Jordan Suggests Another Major Change Is Coming

Southwest Airlines has announced a series of changes in recent months that have dramatically changed the customer experience.

The airline did away with free checked bags for all, a staple of the customer experience on Southwest. The elimination of unassigned seating was another major change that provoked controversy. Through it all, Southwest's CEO Bob Jordan has defended the decisions, and now he's suggesting another major change could be coming soon.

Southwest Airlines Is 'Seriously...