The Birth of Espresso: The Story Behind the Coffee Shots That Fuel Modern Life
Espresso is neither bean nor roast.
It is a method of pressurized coffee brewing that ensures speedy delivery, and it has birthed a whole culture.
Americans may be accustomed to camping out in cafes with their laptops for hours, but Italian coffee bars are fast-paced environments where customers buzz in for a quick pick-me-up, then head right back out, no seat required.
It’s the sort of efficiency the Father of the Modern Advertising Poster, Leonetto Cappiello, alluded...