Rs 6 lakh gold coins, ritual grapes and 108 packs of Kurkure: Swiggy Instamart reveals India’s last-minute New Year shopping

Swiggy Instamart New Year Data: Instamart witnessed a significant surge in last-minute New Year's Eve shopping as 2026 began, with shoppers scrambling for essentials like grapes, ice, and beverages. The platform also saw high-value orders for gold and electronics, with a notable trend of gifting through quick commerce, highlighting the blend of tradition and impulse buying.