Instagram CEO thinks real content should be labeled

When Instagram CEO Adam Mosseri looks into the rapidly approaching future of AI-generated content, he sees a massive problem: how to tell authentic media apart from the kind made with AI technology.

In a recent Threads post on the topic, Mosseri said that social media platforms like Instagram will be under mounting pressure to help users tell the difference. Mosseri argued that major platforms will initially succeed at spotting and labeling AI content, but that they'll begin to falter as AI imitates reality with more precision.