TikTok's transformation into a shopping app is complete

TikTok Shop has broken through in the US market.

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• TikTok is now a shopping mainstay, not just a video feed that sometimes tries to make you buy stuff.
• Major companies are joining TikTok Shop, which is now one of the fastest-growing brands in the US.
• TikTok Shop's entry into the US market took years as it faced hesitance from brands and consumers.

It's official. TikTok is now actually a shopping platform, not just a video app with a random tab trying to sell you stuff.