Instagram's head says the aesthetic that helped the app become popular is dead — and AI helped kill it

Instagram boss Adam Mosseri

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• Instagram's head says creators will have to embrace a "more raw aesthetic" in the age of AI.
• Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular.
• He said the platform needs to "evolve" as AI content becomes almost indistinguishable from real photos.

Instagram's top executive thinks AI has made the social media site's carefully curated grid a thing of the past.