Gen Z is 'Zebra Striping' their way out of hangovers

Gen Z is redefining drinking culture to skip hangovers entirely, prioritizing non-alcoholic options and THC drinks over a traditional boozy night out.

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• Gen Z is redefining drinking culture to skip hangovers entirely.
• Younger consumers are prioritizing non-alcoholic options and THC drinks over boozy nights out.
• They're also "zebra striping" — alternating alcoholic and non-alcoholic drinks — to avoid hangovers.

Gen Z drinks like they've got plans tomorrow.