What a meltdown in the wine aisle taught me about New Year’s resolutions

I just launched a wine app, which means I’ve spent the last six months thinking obsessively about one thing: how do you remove friction from decisions that shouldn’t be hard?

The answer taught me something bigger about rituals, and why so many of the ones we create at the end and beginning of the year fail us.

Here’s my founder story, but from the wine aisle.

Last December, I was standing in front of a wall of bottles, paralyzed. Not because I don’t like wine. I do.