Nearly Half of Gen Z Still Want In-Person Financial Advice

For credit unions, the Gen Z challenge is no longer about digital access but about relevance in moments that shape financial confidence.

That theme runs through “Digital-First Retention Playbook: Winning Gen Z Loyalty at Credit Unions,” the October 2025 edition of the PYMNTS Intelligence Credit Union Tracker Series, produced in collaboration with Velera. The report examines why Gen Z members are both highly desirable and highly unstable relationships for credit unions. While many Gen Z...