Brian Niccol said a Reddit thread of people interviewing for his company showed him that his 'Back to Starbucks' plan was working

Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.

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• Brian Niccol said a Reddit thread made him believe his turnaround plan was working.
• The thread saw Reddit users advising Starbucks job candidates to be ready to discuss customer service.
• Niccol has spent more than a year improving Starbucks' operations to revitalize the brand.

Starbucks CEO Brian Niccol has spent more than a year turning around Starbucks.