Meridianbet extends title sponsorship with Serbian basketball team

The sports betting and iGaming operator Meridianbet has announced that its title sponsorship with the basketball team BC Crvena Zvezda will continue through 2030.

The team is a men’s professional basketball club based in Belgrade, Serbia, and is part of the Red Star multi-sports club. They compete in the EuroLeague, which is European basketball’s top-tier club competition that involves 20 teams across 12 countries, with it amassing over 90 million fans globally. This league serves as a talent pipeline to the NBA.