Television is a state of mind: why user experience will define the next era of media

I struggle with the word television. Although we continue to use that term, recent market-definition debates – including in Netflix’s acquisition of Warner Bros. Discovery (WBD) assets – make it abundantly clear that what we call television is much more than a screen in a room where we lean back to watch professionally produced, long-form content delivered linearly at an appointed time. 

What we now call television is an experience that adapts to the viewer. It’s about how, when, and where we connect to content across moments...