The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

• FaZe Clan's top talent left last week, marking the end of an era at the esports and marketing company.
• The departures highlight a key risk for businesses that rely directly on creators to make money.
• Influencer businesses can falter if their talent burn out, lose audience, or just decide to move on.

The creator economy gives, and it can also take — suddenly.