Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Brian Niccol said he wanted Starbucks to feel like the coffee shop from "Friends."

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• Starbucks CEO Brian Niccol said a fictional café guided his vision of what his stores should look like.
• He said he described the coffee shop from "Friends" as being the ideal café experience.
• Niccol has spent more than a year trying to revitalize the brand and turn it into a cozy third space.

Starbucks CEO Brian Niccol wants his cafés to feel like...