Discover Innovations Shaping Consumer Behavior At CES 2026

Corie Barry, CEO, Best Buy

The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, engage with brands, and make purchase decisions.

“Consumers expect immediacy, personalization, seamless movement between digital and physical experiences,” said Kinsey Fabrizio, President, CTA. “CES 2026 will highlight the technologies and partnerships redefining product discovery...