e*thirteen’s Major 2026 Sales Shift Has Cyclists Asking One Big Question

e*thirteen will shift its US sales model starting January 1, 2026, moving from third-party distributors to dealer-direct sales from Petaluma, California. Previously, its products were distributed by QBP, BTI, and dealer-direct, but it will now focus on direct sales via its website (www.ethirteen.com). This change is in response to recent market changes, namely, new import tariffs in the USA. While many companies have raised retail prices and squeezed dealer margins, e*thirteen believes increasing prices now...