The real obstacle to AI in creative agencies isn't tech — it's fear, a consultant says

Jules Love.

Courtesy of Jules Love

• The biggest barrier to AI adoption in creative agencies isn't tech but mindset, a consultant says.
• He said role-specific training and protected time to experiment with AI are critical.
• Agencies risk undermining their value if AI is used only to work faster, he added.

AI is transforming how creative work gets made — but most agencies still don't know where to begin in using it.

Jules Love, founder of Spark AI, a consultancy...