Timothée Chalamet's stunt-filled 'Marty Supreme' marketing campaign proves we like stars who hustle

Timothée Chalamet.

A24

• The unconventional marketing campaign for "Marty Supreme" drove strong box office results for A24.
• Timothée Chalamet's viral stunts and seemingly authentic involvement fueled buzz.
• Experts tell Business Insider to expect more of this event-driven marketing in the movie business.

When Timothée Chalamet sported a giant ping pong ball on his head in a handheld-shot video shared on his socials in October, it was clear the "Marty Supreme" marketing campaign was going to be different.