Titan’s lab-grown diamond entry a strategic long-term shift, says Sandip Sabharwal

Titan’s entry into lab-grown diamonds marks a strategic shift as changing consumer preferences reshape the jewellery market. Market expert Sandip Sabharwal says acceptance of lab-grown diamonds is inevitable, driven by younger buyers and global trends. While high-margin natural diamonds may see cannibalisation, higher volumes and affordability could redefine growth metrics for Titan and the industry.