MrBeast's former manager says the age of social-media superstars is fading

Reed Duchscher, CEO and founder of Night.

JASSIEUO (Jasmine Durhal).

• Reed Duchscher, MrBeast's former manager, says we won't see another MrBeast-scale creator soon.
• As social algorithms focus on individual interests, it's harder for creators to achieve a broad reach.
• Influencers who stick to a niche are well-positioned to sell products to fans, even if they're less famous.

YouTuber MrBeast is a social-media superstar, with hundreds of millions of subscribers and a business valued at around $5 billion.