Streamers like Disney+ and HBO Max have a key problem with no clear solution

Media giants are trying to solve their engagement issues as free streamers like YouTube take viewers.

John Wilson/Netflix

• Audiences have increasingly shifted toward free streaming services like YouTube this year.
• Paid streaming services have seen their viewership growth slow as they raise prices.
• Netflix and Disney are experimenting with creative ways to win viewers.

Free streaming services are having success, and it may be coming at the expense of their paid peers.