Muscle mommies want more protein — and brands are racing to feed them

Women, seeking muscle gains and weight loss, are driving innovation in the protein snack segment.

Mohammed Saad/Anadolu via Getty Images

• Women, seeking muscle gains and weight loss, are increasing their protein intake in their diet.
• Popular protein-forward brands like Chomps and Wilde are leaning in to the female-driven demand.
• Keen interest from female buyers, who do most household shopping, can spark viral sales.

Girls just want to have more protein — and the snack industry is cashing in.