Why the time is ripe for Mormon mania

Koury Angelo/Bravo; Roy Rochlin/Getty Images; Swig Drinks; Alyssa Powell/BI

• In 2025, Mormonism was at the center of mainstream popular culture.
• Reality shows, along with brands like Swig and Crumbl, have spread Mormon-influenced trends.
• Mormon aesthetics and community appeal to young Americans seeking structure and a sense of connection.

What do half-and-half-infused Dr. Pepper, group ketamine therapy, and a swinging scandal have in common?

They're...